. 
Tháng 9/2012, Công ty Euro RSCG Australia muốn đổi tên thành Havas Worldwide. Nhưng đó không phải là điều duy nhất sẽ thay đổi. Nhóm bắt đầu dự án thay đổi – một loạt các hoạt động để mang lại thay đổi tích cực với thế giới.
Điều đầu tiên nhóm nghiên cứu chú ý là cách những người khốn khổ đang trên đường đi làm. Sau một vài khảo sát, họ phát hiện, là 97% người Australia đi bộ không hạnh phúc.
Đó là thời điểm thích hợp để lan truyền một vài thay đổi.
Công ty đã làm vài trăm bánh cookie và trang bị một chiếc xe mustang đời cũ. Rồi mọi người đổ ra đường vào giờ cao điểm ở Sydney, Melbourne và Brisbane và “bán” bánh cookie với một mức giá thấp đặt biệt, một nụ cười. Đúng vậy, một nụ cười (tôi không dịch nhầm đâu).
Nhóm chiến dịch đã tạo được những phút giây hạnh phúc cho rất nhiều người dân trong thành phố và khai thác nụ cười thoải mái từ hơn 1000 gương mặt buồn bả.
Chiến dịch không chỉ lan truyền hạnh phúc, mà nó còn có thể xây dựng nhận thức về công ty mới, không chỉ về tên mà còn nhiều thứ hơn nữa.
Bây giờ, Bạn đang nghĩ gì?
Công ty quảng cáo: Havas Worldwide, Sydney, Australia
Giám đốc điều hành sáng tạo : Steve Coll
Sáng tạo: Lucas jatoba
Trưởng truyền thông: Monique Pardavi
sản xuất: Alex nhỏ
Biên tập : Beau Simmons
.
Nguồn: Youtube.com (Cửu Độ – Sưu tầm, biên dich)
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