IBM “Smart Ideas for Smarter Cities Useful” làm thành phố trở nên tốt đẹp hơn

ibm-smart-ideas-cities-design-feel-desain

Biển quảng cáo thường bị bỏ qua, gây phiền nhiểu và không hiệu quả. Chỉ cho đến bây giờ (4/2013). Và Biển quảng cáo có mặt khắp mọi nơi,vậy tại sao chúng không làm điều gì hữu ích? Bằng suy nghĩ này IBM ra mắt chiến dịch “Smarter Cities”. Những nhà sáng tạo ở Ogilvy & Mather tại Pháp đã đưa biển quảng cáo lên một cấp độ cao hơn. Với khái niệm tương tác và hữu dụng.

ibm-smart-ideas-for-smarter-cities-04ibmbillboard_large_verge_medium_landscape1

Bằng việc thêm vào biển quảng cáo một phần uốn cong, họ đã có khả năng tạo ra một sự tương tác với quảng cáo và chính điều đó đã giúp đỡ mọi người vào những lúc họ cần giúp. Quảng cáo có nghĩa vụ phải châm ngòi để mọi người tham gia tương tác với “thành phố thông minh” của IBM, với ý tưởng cho một thành phố trông thấy cách để làm cho một thành phố tốt đẹp hơn để ở. Dĩ nhiên, các tấm biển quảng cáo chỉ là những diễn viên đóng thế PR, nhứng sau khi lượng lược xem online đạt hơn 50.000 người chỉ trong vòng một ngày, chúng là những diễn viên đóng thế có hiệu quả cao.

 

 

Nguồn: theverge.com (Cửu Độ biên dịch)

44 thoughts on “IBM “Smart Ideas for Smarter Cities Useful” làm thành phố trở nên tốt đẹp hơn

  1. Thanks for sharing excellent informations. Your site is very cool. I am impressed by the details that you have on this site. It reveals how nicely you understand this subject. Bookmarked this website page, will come back for extra articles. You, my friend, ROCK! I found just the info I already searched everywhere and simply could not come across. What a perfect website.

  2. We are a group of volunteers and opening a new scheme in our community. Your website provided us with valuable info to work on. You have done an impressive job and our whole community will be thankful to you.

  3. You made some nice points there. I looked on the internet for the subject matter and found most guys will consent with your blog.

  4. I’ve read this post and if I could I want to suggest you few interesting things or suggestions. Perhaps you can write next articles referring to this article. I want to read even more things about it!|

  5. I as well as my guys appeared to be following the great tips and tricks located on your web site then unexpectedly I had a terrible suspicion I never thanked the blog owner for those techniques. The women were joyful to see all of them and have in effect in actuality been making the most of these things. Appreciate your actually being simply helpful and also for making a choice on these kinds of incredibly good issues millions of individuals are really desirous to learn about. My personal honest regret for not saying thanks to you sooner.

  6. Pretty section of content. I just stumbled upon your site and in accession capital to assert that I acquire actually enjoyed account your blog posts. Anyway I will be subscribing to your feeds and even I achievement you access consistently fast.

  7. Hey There. I found your weblog the usage of msn. This is an extremely well written article.

    I will be sure to bookmark it and return to read more of
    your useful info. Thanks for the post. I’ll
    definitely comeback.

  8. Thanks , I’ve recently been searching for information about this topic for a
    while and yours is the best I’ve came upon till now. However, what in regards to the
    bottom line? Are you sure concerning the source?

  9. Pretty nice post. I just stumbled upon your blog and wished to say that I have truly enjoyed
    browsing your blog posts. In any case I will be subscribing to your rss feed and I hope you write again very soon!

  10. I am sure this paragraph has touched all the internet visitors,
    its really really good article on building up new weblog.

  11. I’ve been exploring for a bit for any high quality articles or blog
    posts on this kind of area . Exploring in Yahoo I ultimately stumbled upon this website.
    Studying this information So i’m satisfied
    to exhibit that I have a very just right uncanny feeling I found out exactly what
    I needed. I so much undoubtedly will make certain to don?t overlook this
    site and provides it a glance regularly.

  12. Pingback: antimalware full
  13. Pingback: adobe cc crack
  14. Greetings! I know this is kind of off topic but I was wondering if you knew where I could get a captcha plugin for my comment
    form? I’m using the same blog platform as yours and I’m having problems
    finding one? Thanks a lot!

  15. I’m excited to discover this site. I needed to many thanks for your personal time for this particular particularly wonderful read!!

    I definitely loved every little it and i have you book marked to check out
    new information in your blog.

  16. I simply want to tell you that I’m very new to weblog and truly liked this web blog. Likely I’m planning to bookmark your site . You absolutely have wonderful stories. With thanks for sharing your blog.

  17. Appreciate you sharing, great blog post.Much thanks again. Will read on…

  18. I simply want to mention I’m newbie to blogs and absolutely savored your web-site. Likely I’m going to bookmark your blog . You certainly come with very good articles and reviews. Cheers for sharing your website.

Leave a Reply