POWERADE “Genius Workout Billboards” giúp ra mồ hôi



Powerade một nhãn hàng của Coca cola gần đây đã tạo ra một bộ quảng cáo độc đáo tích hợp các thiết bị tập thể dục để nhấn mạnh thái độ thương hiệu “You have more power than you think”(Bạn mạnh hơn bạn vẫn nghĩ). Với sự giúp đỡ của Ogilvy & Mather, Powerade tạo ra một số biển quảng cáo workout dành cho việc luyện tập thể lực, cho phép mọi người thực hành các kỹ năng leo núi, cử tạ và boxing.



Các biển quảng cáo được lắp đặt ở Berlin và chắc chắn sẽ thu hút rất nhiều người tham gia! Những người tham gia tập và cho biển quảng cáo thử sức bản thân đều nhận được Powerade miễn phí để bổ sung chất điện giải cho họ.




Advertising Agency: Ogilvy & Mather, Berlin, Germany
Executive Creative Directors: Tim Stübane, Birgit van den Valentyn
Creatives: Matthias Bauer, Janne Sachse


Nguồn: Ryan Lum – Creative Guerrilla Marketing (Cửu Độ biên dịch)

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