RED PEPPER “Bar That Runs at a Loss” cách để quảng cáo cho một quán bar thua lỗ

bar that runs at a loss

Làm thế nào để quảng bá một quán Bar mà chỉ dành một ít tiền chi tiêu cho quảng cáo? Đơn giản, hãy hỏi bartenders!

Một quán Bar ở Nga muốn phát triển kinh doanh nhưng chỉ có một ít tiền để chi cho quảng cáo. Họ tìm đến công ty quảng cáo Red Pepper để có một ý tưởng độc đáo và đã được đền đáp xứng đáng.

how to promote a single bar without a budget

Họ trình chiếu chiến dịch quảng cáo đầu tiên của mình trong thời gian 2 tuần và kinh phí của chiến dịch tới từ số tiền được boa (tips) của quán Bar. Sau đó họ chạy quảng cáo trên màn hình lớn ở 13 thành phố với hơn 15 quảng cáo độc đáo mỗi ngày. Họ tạo ra cuộc nói chuyện (buzz) về bar bằng việc nói cho mọi người biết về cuộc thử nghiệm trong thời gian 2 tuần của mình. Họ cũng liệt kê tên của các Bartender địa phương và gởi lời cảm ơn đến tất các khách hàng thân thuộc thường xuyên lui tới quán Bar.

bar that runs at a loss 1

Chiến dịch đã hiệu quả. Họ đã thu thập được 281.270 rubles (đơn vị tiền Nga) dành cho kinh phí quảng cáo trong 2 tuần và có được nhiều người đến quán Bar hơn. Cùng đó, nhượng quyền thương hiệu được 12 quán bar tại 7 thành phố trong năm đầu tiên.

 

 

Credits

Advertised brand: Bar that runs at a loss
Advert title: How to promote a bar that runs at a loss?
Main Pepper: Danil Golovanov
Creative Director: Nikita Harrisov, Ivan Sosnin
Art Director: Julia Uzkih, Dmitry Fathiev-Dolohov
Account: Alena Podgornaya, Dinara Keksina
Media Director: Anastasia Kirzhanova
Project leader: Elena Pronina
Case Study Production: Evgeny Kharchenko
Media-partners: saltsalt.ru, Itsmycity.ru
Voiceover: Alexander Nuzhdin
Music by Aquarium

Nguồn: Ryan Lum – Guerrilla Marketing (Cửu Độ biên dịch)

22 thoughts on “RED PEPPER “Bar That Runs at a Loss” cách để quảng cáo cho một quán bar thua lỗ

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